Marketing Yourself
Marketing Yourself During Your Job Hunt by Tony Jacowski
If you want to portray yourself as a viable potential
employee, then you need to market yourself well. This is
generally referred to as "positioning". Your self-marketing
techniques will "make" or "break" your candidacy - and later
on, they can do the same for your career.
There is a general myth surrounding marketing, where people
generally misunderstand marketing as sales. A sale is just
one part of marketing, while selling is considered as one of
the most important tools of job hunting. By marketing
yourself as a brand or a product, you will land the job that
you want.
Marketing Strategy
Like any business, you should plan your self-marketing
strategy well before you enter the job arena. Below are some
questions that you should ask yourself in preparation:
-What is my position now and where would I like to see
myself after 5 years -What do I want from my career and
where do I want my career to head? -How can I convert my
plans into actions? -How do I succeed in my actions and how
do I change them if I don't get the necessary results?
Study the Market
Market research is very important to analyze the trends of
the job market, as well as to gather details about the
company you want to work for. You can also talk to a senior
person from your field and ask for his or her opinion on the
future potential of that job. To succeed in your job search,
you must know your potential employers. This information
will help you draft a good cover letter or even tailor your
resume so you have the best chance of landing an interview.
Marketing Mix
Marketing focuses on the 4 P's, which are product,
promotion, price and place - this is called the marketing
mix. These four points can be used to help you formulate a
self-marketing strategy.
-Product- You need to examine your good and bad traits and
make yourself indispensable or unique, so that you stand out
from the crowd.
-Promotion- When it comes to your job search, promotion
refers to the cover letter, resume, networking phone calls
and interviewing. It includes all the tools you can use to
get an initial interview call or job offer. So refine all
your promotional tools and develop all of your skills.
-Place- Refers to distribution channels including cold
calling, networking, web job hunting, job postings,
headhunters and recruiters.
-Price- From a marketing point of view, price refers to all
aspects of compensation you could expect from an employer,
as well as strategies that could be applied to get your
required salary package and compensation.
Marketing yourself well can catapult your career - and even
the most adverse job-hunting environment can be overcome by
good self-marketing strategies.
About the Author
Tony Jacowski is a quality analyst for The MBA Journal.
Aveta Solution's Six Sigma Online offers online six sigma
training and certification classes for lean six sigma, black
belts, green belts, and yellow belts.
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